There are many solutions available for businesses to gain traction. Every day we see marketers offering, often the same, seminars, free or paid, about particular strategies. Over and over again. All the time the same content.
You know what I mean. The “How-To” advertisements on Facebook, Instagram, and Linkedin. The fact is that some of them are great, and most of them are just 10% of what you need. Take for example the “How to get the best out of email marketing” seminar. Business owners put their precious time following that seminar, learning how to write an email, learning what email automation is, and understanding that a subject line is critical. Great stuff right? Absolutely, but you need to have a full email list with prospects and clients who are waiting for your email. Up to the next seminar; How to fill your email list!
#1 You need all of it!
If you want to send great emails, you first need to have an email list with hundreds of potential customers. Plus, they need to know you and expecting your email. Sending just cold emails to a directory you downloaded or bought, is not only against the law, but it also doesn’t work. The first step is to have a place where people can signup on your mail list. Nowadays we call this place a sales funnel. What a sales funnel is nothing more than a landing page with just one purpose, to offer a specific product or service. For clients to have that product or service, they need to leave their name and email address to get it.
#2 The Value Ladder
With a smart advertisement on Facebook, you can target your potential customers for just a few dollars per day. And instead of guiding them to your website, you bring them to your sales funnel. If people do not know you, it is not very likely that they immediately pull their credit card and buy something. It is all about trust and value. What is it what you offer? Does it solve a problem? Is it something no one else has? How higher the value, the more likely someone is willing to pay for it. To gain trust, you first need to take care that you are trustworthy. You can offer something for free. Like free valuable information. If you were providing a service, you could offer a specific free sample about what you can do for your client. It is that first step in the value ladder. With that first step, you collect as many as possible names and email addresses. The next step is to convert them into paying customers slowly. Now your email seminar is starting making sense.
#3 Manage your clients
Most businesses are losing opportunities because of the lack of follow up. Your automated email marketing system is now sending emails to your clients automatically, but still, you need to manage your prospects. Only 19% of all small and medium-size businesses using a CRM system. CRM’s are great tools to keep track of your organization. It shows you where your customers came from, what they are interested in, and all their contact history is logged and saved. Information is key to your business. Whether you set meetings, appointments or other tasks, with CRM, you manage your day and business strategy. Keep your business organized and stay focused and disciplined.
#4 Get everything in one place
There are many tools on the market where you can handle the above strategies. However, these platforms costing monthly a lot of money. Building sales funnels, creating Facebook Ads, Email Marketing and a CRM system, can cost you over $350 per month on subscriptions. And because all these systems are standalone solutions, you need to connect them with another to get the best out of your sales and marketing strategy. As a marketer myself, I saw the opportunity to build a platform which offers the four solutions build into just one platform, and provide it for as low as $49 per month. Hundreds of business owners successfully using my platform and see their business grow.
It let you create sales funnels with a smooth drag and drop system; it has a fully automated email marketing system attached, a Facebook/Instagram Ads-Manager to bring traffic to your funnel, and a CRM system where you can manage your clients and make money. You can try it for free!